TikTok for business: 8 reasons why

Over the past few years, TikTok has emerged as one of the leading platforms for content creation and consumption. Today, the app is actively used by over a billion users of all ages and interests. Companies that were previously wary of TikTok are beginning to recognize its potential and benefits as a tool for promotion, engagement, and loyalty building.

Reason #1
A Huge and Diverse Audience

The myth that TikTok is exclusively for teenagers has long been debunked. Today, TikTok caters to users of all ages and interests:

• Age Diversity: 40% of TikTok users are over 30. 
• Global Reach: The app is actively used in 150 countries, making it ideal for international advertising campaigns.
• Diverse Interests: From fashion and travel to technology and education, TikTok attracts people with various hobbies and preferences. 

This versatility allows brands to find their target audience and communicate with them in a relatable language.

Reason #2
High User Engagement

The average TikTok user spends 52 minutes a day on the platform. That’s 30% more than most other social networks. Why is this significant?

• Ad Visibility: Short videos hold attention better than long texts or static images.
• Frequent Interaction: Likes, comments, and shares help brand content go viral.
• Effective Algorithm: The “For You” feed delivers personalized, engaging content, including viral videos and relevant ads. 

User-Generated Content (UGC) thrives on TikTok. This authentic, natural content, such as real-life product demonstrations, personal reviews, and creative challenges, resonates with the audience more effectively than traditional ads. TikTok’s platform supports this style of content, making ads both noticeable and engaging.

Reason #3
Precise Targeting Capabilities

TikTok provides brands with tools for highly precise ad targeting. Users can be targeted by:

• Location (down to the city level); 
• Age; 
• Interests (e.g., sports, fashion, finance); 
• Behavior (activity time, interaction with content). 

However, TikTok’s true strength lies in its performance advertising capabilities. When launching ad campaigns with conversion goals, the platform employs machine learning algorithms to analyze user behavior. This allows to:

• Automatically select the audience most likely to convert (e.g., purchase, subscribe, download an app).
• Optimize the budget by showing ads only to those who are prone to taking action.
• Increase return on investment (ROI) due to highly accurate targeting.

This functionality makes TikTok an effective tool for both large and small businesses, enabling them to achieve their marketing goals with minimal costs.

Reason #4
Leveraging Influencer Marketing

Collaborating with popular TikTokers gives businesses access to a loyal and engaged audience. One of TikTok’s key advantages is the ability to easily find and collaborate with creators through the Creator Marketplace, TikTok’s official platform for influencer partnerships.

Advertisers can use this tool to:

• Find suitable creators based on audience, subject matter, and other parameters.
• Commission videos that convey the brand’s message in a unique, creator-specific style. This maintains the organic nature of the content, ensuring a seamless fit within the user’s feed.
• Test different approaches: Collaborating with various influencers allows for creating diverse content, experimenting with new formats, and evaluating audience response.

This approach makes advertising not only more effective but also more engaging: by harnessing the talent and individuality of influencers, brands create content that inspires greater trust among the audience and contributes to increased sales.

Reason #5
Innovative Ad Formats

TikTok offers a wide range of ad formats suitable for various marketing purposes, from building brand awareness to driving app installations.

TikTok’s combination of unique formats and powerful performance tools empowers brands of all sizes to achieve their marketing goals

Reason #6
Creative Possibilities and Ease of Use

TikTok is a platform that makes content creation accessible to everyone, inspiring companies to experiment and providing tools to bring ideas to life in a vibrant way. Bytedance, TikTok’s creator, has invested heavily in making the video creation process as simple and accessible as possible.

Key tools:

• CapCut is a free video editor available on all platforms. It combines simplicity with powerful functionality, including: ready-made templates to speed up your work;  effects, animations, subtitles, and text; options for fine-tuning audio and image processing. This tool is ideal for creating professional content, even without prior experience.
• TikTok’s Music Library is one of the platform’s key advantages. It offers a vast selection of licensed tracks, popular songs, and sounds that brands can use to create emotionally rich content. Music helps videos become more memorable and seamlessly fit into the feed.

Simple, easy-to-use tools and a music library make content creation easy and open up creative possibilities, making videos vibrant, engaging, and visually appealing without requiring mastery of complex and expensive video editing programs.

Reason #7
The Economic Efficiency of TikTok as a Promotional Tool

Advertising campaigns on TikTok can be not only effective but also affordable, making the platform ideal for small and medium businesses. Another important advantage is that brands can start promoting with minimal investment.

Anyone can create an account on TikTok, start filming and editing videos. At the first stage, there’s no need to involve agencies for content creation—the team can handle it. For example:

• Employee Engagement: Your employees can become video creators, showcasing your products or services in a casual way.
• Mini product reviews: Short videos describing products or showcasing them in use help engage potential customers and build trust.
• Regularity of Publications: Regular content release creates brand presence and promotes recognition.

This approach allows for more lively and direct audience interaction, which is especially important for businesses with limited budgets. TikTok is a tool that empowers even small companies to compete with larger players.

Reason #8
Support for Trends and New Content Formats

TikTok is a platform that not only reflects existing trends but also actively creates them, providing brands with a unique opportunity to become part of popular culture.

How it works:

• TikTok regularly launches new trends that reach millions of users. These trends range from dance challenges to the use of popular audio tracks and memes.
• Participating in such trends allows brands to gain additional reach and engagement, as content that aligns with trends is more readily received by the audience and is better promoted by the platform’s algorithms.

How to use trends to your advantage:

1. Stay on top of trends: Browse the TikTok feed and explore content from other community members to stay updated with current topics and formats.
2. Use TikTok Creative Center: The Top Ads Dashboard tool lets you track examples of successful ad campaigns created by other brands to get inspired and find effective approaches to adapt your content.
3. Adapt trends to your brand: create unique videos that fit seamlessly into trends but convey the key message of your business.

Integration into current trends allows businesses to quickly respond to changing audience preferences, increase engagement, and strengthen connections with your target audience, ensuring maximum return on your advertising investment.

A few words at the end

TikTok has become a key player in the digital advertising market thanks to its huge audience, high engagement rates, and creative capabilities. The unique trend culture allows brands to adapt content to current topics and formats, evoking a lively response from users.

By creating videos that fit organically into trends and actively interacting with the audience, a business can not only increase brand recognition but also achieve specific goals, such as attracting new customers or boosting online store sales.

In addition, this year, TikTok monetization has become available in Latvia and other Baltic countries. This means brands can now launch advertising campaigns on this platform. Given TikTok’s precise targeting capabilities, a presence on this platform is becoming a necessary part of any business’s marketing strategy for effective growth.