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Measurement
& Analytics

Understand your customer behaviour and build stronger customer connections with data

To achieve extraordinary results with your marketing investments and grow your company’s sales you definitely must leverage your marketing data.

ma-second

01

Collect and clean your data from available sources

Measurement stage

02

Interpret data to find
insights

Analysis stage

03

Proactively use the data externally for driving better marketing results

ACTIVATION stage

Basic solutions for different industries:

Services

Every stage of data utilisation requires its own approach and expertise. Depending on your needs we will join your team on the planning phase as a strategic consultant or as a full-service technical partner that will implement a project from a to z.

Strategic consulting:
Implementation service:
Measurement

1. Measurement audit
(for multiple data sources)

2. Optimal technology stack selection

1. Full-stack data
collection for
Web and App assets

2. ETL pipelines setup

Analysis

Analytical methodology
planning for marketing
optimization or product improvements

1. Full-stack BI-reporting

2. Advanced performance and brandformance marketing analysis

3. User behavior analysis and product (Web, App) experiments

Analitics

Data usage
strategy creation

1. Website personalization
and dynamic creatives setup

2. Audience building

3. Learning datasets preparation
for ML teams

Our Data Management Stack

Businesses use different technologies for developing a website/application and data management. We help you choose the optimal tech stack that will provide you with maximum functionality and compatibility with current technologies.

Measurement

Collect data with
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Clean and transforming with
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Store and work with data through
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Analysis

Self-service instruments for daily marketing and product analytics
Web analytics
stacks

(incl. GA4 and GA360)

Mobile (App) analytics
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Product analytics
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Data clean rooms
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BI tools
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A/B testing tools
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Analitics

Customer Data Platforms
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Creatives personalization tools
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Website personalization instruments
stacks stacks

Service offer

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Dedicated account manager

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Experienced team for each project

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Audit & advisory

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Data collection & visualisation

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Deep analysis capabilities

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Data activation strategies

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Flexible Data management stack

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Web & App

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Marketing & product analytics

callback
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founder
Hi there!

Ready to start transforming your marketing to grow your business? Let`s connect with your marketing team.