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Boma Capital is a real estate development company specializing in residential real estate sales for Lauvas 7. By mid-2024, the company needed to accelerate the sales of remaining apartments, expand its audience reach, and implement a more effective marketing strategy.
We worked closely with Rita Maizenberga, our primary contact at Boma Capital, and took on the challenge of revamping their digital strategy, starting with in-depth analytics and implementing a multi-channel approach to attract buyers.
Objectives
- Increase apartment sales through digital advertising
- Optimize marketing spend and reduce cost per lead
- Expand audience reach through new channels
- Improve analytics for a better understanding of the sales funnel
- Engage different audience segments through strategic testing and creative experimentation
Strategy & Execution
Comprehensive Analytics & Performance Audit
Before making any major adjustments, we conducted a detailed audit of the existing marketing setup. The audit revealed that conversion tracking was incomplete, leading to data loss and limiting the ability to optimize campaigns effectively.
Key actions:
- Developed an advanced analytics framework, giving the client a clear overview of all traffic sources.
- Refined conversion tracking, introduced enhanced event tracking, and improved overall campaign attribution.
- Identified key growth opportunities, which allowed us to fine-tune the marketing strategy for better performance.
Optimizing Meta Ads for Better Results
Following our audit, we completely restructured the Meta Ads strategy, resulting in a significant boost in lead volume and a major reduction in acquisition costs.
Key improvements that drove results:
Creative Revamp
- Designed new ad creatives with clearer positioning and messaging tailored to different audience segments.
- CTR increased by 42% after launching the updated creatives.
- CPL decreased by 67%, making campaigns significantly more cost-efficient.
Retargeting as a Primary Lead Driver
- A full revamp of retargeting campaigns lowered CPL by 35% and improved lead conversion rates by 28%.
- 60% of all leads over the last three months came from retargeting efforts.
Strategic Testing & Experimentation
- Conducted 15+ A/B tests to refine targeting, messaging, and ad formats.
Optimized offers based on audience insights:
- The 25-34 age group generated 18% lower CPL compared to older segments.
- Tailored messaging for parents, highlighting real estate as an investment opportunity for their children.
- Interactive ad formats (polls, carousel ads) generated 23% higher engagement than traditional static ads.
Outcome
As this was Boma Capital’s first experience using digital marketing for sales, our approach had to be both strategic and adaptable. By optimizing Meta Ads through a data-driven approach, we successfully increased lead volume and accelerated the sales process.
Results &
Impact
- 50% increase in lead volume following Meta Ads optimization.
- 35% reduction in CPL over six months, improving marketing efficiency.
- Sales accelerated significantly, helping move inventory faster.
- A structured and multi-channel marketing approach ensured strong and sustainable results.
Rita Maizenberga
Co-owner of Boma Capital
“Working with RocketScience was our first experience with digital advertising, and we weren’t sure what to expect. Before, we relied on traditional sales channels, but we needed a new approach to reach more buyers and accelerate apartment sales.
From the beginning, RocketScience guided us through the process, helping us understand how digital marketing works. They optimized our Meta Ads, set up proper tracking, and tested different strategies to make sure we were reaching the right audience.
The results exceeded our expectations—more leads, lower costs, and a much faster sales process. Their team was professional, proactive, and always ready to answer our questions, making this transition to digital marketing smooth and effective”.
