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Share Ecommpay is an online payment service provider and direct card acquirer headquartered in London. The company offers 100+ alternative payment methods for merchants based in the UK/EEA and their customers anywhere in the world.
Objectives
- Increase the number of qualified leads (Sales Qualified Leads, SQL) from Google Ads.
- Improve the overall quality of leads by reducing unqualified applications.
Results
- Increased qualified applications by 60% quarter-over-quarter (Q3 to Q4).
- Reduced unqualified leads by 35% (Q3 to Q4), demonstrating a significant improvement in overall lead quality.
Working
process
Over a year and a half of collaboration, we significantly improved the quality of applications Ecommpay received through Search. We achieved this by adapting our advertising strategy to market changes and optimising campaigns for high-quality leads in promising EU markets.
- Implementation and testing of better tracking for online conversions on the website
- Landing page A/B testing
- Tracking offline download from Ecommpay’s CRM
- Optimisation of search advertising campaigns based on Ecommpay’s services and target markets
- Identifying promising areas within online payments and shifting advertising focus accordingly
- Pinpointing EU markets with the highest potential for qualified leads and adjusting advertising emphasis to reach them
- Testing Performance Max (PMax) and Google Display Network (GDN) advertising campaigns
What else?
As part of our collaboration, Ecommpay integrated internal lead scoring processes with Google Ads and uploaded additional application parameters from internal CRM.
We conducted a media analysis of our main competitors in GDN and YouTube, and developed a media plan to increase brand awareness for Ecommpay services.
Alina Serous
Head of Digital Marketing at Ecommpay
“From the very beginning of our collaboration, RocketScience team have demonstrated a deep understanding of our business needs and challenges. They were very methodical in their approach to Google Ads and helped us get an improved visibility into the lead generation process and lead quality. In addition to the above, I would also like to highlight that RocketScience are extremely nimble with their approach and managed to adapt to changes in our strategic course in the matter of days, not weeks or months and still hit our KPIs”.
