Return 
Share Altero is a loan and insurance comparison platform that empowers users to compare various loan or insurance offers with one application. Altero is a pan-Baltic fintech, operating in Lithuania under Altero.lt domain. Launched in 2016, Altero has established itself as a Baltic market leader.
Objectives
- Reduce customer acquisition costs.
- Secure top positions in paid Google search results.
- Conduct tests of new advertising tools and identify those that bring additional economic efficiency.
- Maintain a consistent return on ads spend (ROAS) within a defined range.
- Adhere strictly to all Google and EU regulations regarding user data privacy.
Results
- A 15% decrease in the cost of attracting a new paying customer.
- An increase in the share of ads placed in the top paid search positions from 33% to 80%.
- Testing of Performance Max and YouTube for Performance campaigns.
- A 35% improvement in the ROAS indicator for the main product of Altero.lt.
- A more than 100% increase in the volume of loans issued (the main product of Altero.lt).
- Full compliance with all Google and EU regulations on the protection of users’ personal data.
Working
process
We started working with the Google Ads account of Altero.lt in April 2023.
Within six months, we streamlined the account, established clear communication protocols with the client, and fostered transparency across all stakeholders at Altero.lt. Our efforts culminated in achieving remarkable economic indicators.
Account Upgrade and Optimization:
- Implementation of adaptive search ads;
- Refresh of advertising messages, incorporating all the client’s unique trading advantages;
- Reassembly and grouping of semantics for search campaigns;
- Streamlining of account structure;
- Collaboration with the Google team to resolve Google and EU policy-related issues in the account.
Quantifiable Customer Growth:
- Sales of the client’s main product increased by 90% year-on-year;
- Cost per click (CPC) decreased by 57%;
- In the first four months, we increased the volume of issued loans by 10%;
- The number of verified leads increased by 15%.
What Else?
Working with advertising campaigns on YouTube, we aimed to use this platform not just for media purposes but also for performance objectives, setting ourselves the task of attracting new leads.
Despite YouTube’s reputation as a media tool primarily focused on brand awareness, we achieved the following results:
- A 15% increase in brand-related Google searches (compared to the previous year);
- A 330% increase in the volume of loans issued from the YouTube campaign.
Artūrs Kostins
Altero Co-Founder / CEO
“ROCKETSCIENCE is home to a dynamic team of experts who don’t just navigate Google’s advertising landscape but also join forces with our stellar Altero management team. Together, we fuel our business with the energy of data-driven insights to create thrilling marketing strategies and ignite our path to success!”
Kęstutis Paškevičius
Altero Lithuania Country Manager
“From the outset, their objectives were clear: to reduce customer acquisition costs, secure top positions in Google search results, test and identify efficient advertising tools, and maintain a consistent return on ad spend, all while strictly adhering to Google and EU data privacy regulations. Kudos to ROCKETSCIENCE for not just meeting objectives but surpassing them!”
Kristīna Dziedātāja
Altero Chief Marketing Officer
“ROCKETSCIENCE has showcased a great level of technical prowess in their Google Ads strategies, consistently driving good results for our campaigns. Their up-to-date technical expertise resulted in a notable surge in our campaign’s performance, driving significant ROI. The agency’s top-notch service quality, coupled with their adeptness in navigating the complexities of PPC, ensured a successful and fruitful collaboration. Commitment to providing top-level service makes them a reliable partner for us!”
