Return 
Share AQRM is an investment management and advisory firm with a strong focus on emerging markets, FX and precious metals.
AQRM’s investment strategy is based on the concept of capital purchasing power preservation and adopts a top-down, macro approach for asset selection.
Goals
The primary objective of our partnership was to empower AQRM with the ability to comprehensively collect and analyse website data. By gaining deeper insights into user behaviour on their main page and Demo Portfolio, AQRM aimed to optimise their digital strategy.
Specifically, AQRM sought to expand beyond traditional user metrics. The goal was to capture a wide range of user actions (such as contact form submissions, Demo Portfolio logins, and phone calls), and accurately attribute these key events to their corresponding marketing channels.
Working
process
To ensure great results, RocketScience team began by thoroughly understanding AQRM’s key performance metrics. This process led to a comprehensive Event Tracking Scheme, later integrated via GTM (Google Tag Manager) and ticked all the boxes.
Key project steps included:
- Developing an Event and Parameter scheme together with the client;
- Implementing GA4 and GTM codes for data capture;
- Setting up conversions for Google Ads advertising;
- Building a customised Looker Studio dashboard to visualise critical metrics;
- Providing training to the AQRM team on the new analytics tools and insights.
Results
- We developed a comprehensive understanding of user behaviour on the website, enabling detailed segmentation by audience and conversion type;
- We created a user-friendly Looker dashboard, providing AQRM with immediate access to critical data for informed decision-making.
What else?
To make AQRM compliant with the new Google user privacy policy (Consent Mode V2), we assisted the team with Consent Management Platform (CMP) selection, integration and testing of their preferred CMP solution.
Paul Melamed
AQRM’s CEO
“We initially partnered up with RocketScience to boost our subscribers count on a dedicated YouTube channel. After a few successful campaigns, we realised that we wanted more insights into what these new subscribers were looking for on the website, whether they were converting into leads and customers and this is how our GA4 project came to be. Working with RocketScience has been very straightforward, with a dedicated team taking care of research, implementation, testing and answering all our questions”.
