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Share The Swiss innovative online bank (under NDA) based in Geneva, Switzerland, provides Internet based and mobile trading services (with focus on foreign exchange, bullion, CFD and binaries), banking and other financial services through proprietary technological solutions.
Objectives
- Increase in organic search traffic by 20%-40% for Forex & CFD sections over 9 months.
- Get on the first page of Google search (top 10) for certain search queries.
Results
- +542% increase of organic traffic in the CFD niche
- +22% increase of organic traffic in the Forex niche
- Ranking in the top 10 SERP of Google for 61 search queries out of 138 tracked (44%).
Working
process
We started search engine optimization for the bank in August 2023.
Within nine months, we optimised the website: fixed technical errors and shortcomings, created a content creation system and ensured transparency for all bank’s stakeholders. The result of our efforts was the overachievement of the planned organic traffic figures.
Work performed:
- Technical SEO-audit of the website;
- Competitor analysis;
- Analysis and collection of semantic core;
- Structured data and site loading speeds optimization;
- Optimization of important commercial pages of the website;
- Creation of new commercial and informational pages of the website.;
Quantifiable growth:
- The number of new users coming to the website from Google organic search increased by 18% per month;.
- User engagement from organic traffic increased by 21%;.
- The number of engaged sessions increased by 4% per month;.
The number of times users triggered an event on the website increased by 5% per month.
What else?
Breaking the negative trend
Prior to the work, the website had a long negative trend of organic traffic from Google organic search. After the launch of the joint SEO project, the traffic stopped decreasing and started to grow.
Improve overall website SEO hygiene and search visibility
Thanks to the technical optimization of the website and the introduction of additional structured data on its pages, its overall visibility in search engine results increased significantly.
For example, the number of Google Search Engine Results Page Features increased from 326 to 1,636 (+402%).The total number of keywords for which the website is ranked on the first page of search results (top 10) has also increased: from 2,506 to 3,103 (+24%).
