Return 
Share In the competitive real estate market, standing out requires more than just high-quality renders.
Joinus, a forward-thinking developer, partnered with Rocket Science to revitalize their digital presence. By moving away from static property showcases to a performance-driven creative framework, we transformed their lead generation funnel.
The Challenge
JoinUs was facing a saturated market where typical real estate ads were losing their impact. The primary hurdles included:
- Low Intent: A high volume of inquiries, but a low percentage of “sales-ready” leads.
- Creative Stagnation: Existing ad assets failed to communicate the unique lifestyle and architectural value of the developments.
- High Acquisition Costs: Rising competition on social platforms was driving up the cost of capturing serious buyers.
The Strategy
A New Approach to Real Estate Creatives
We implemented a systematic production cycle designed to filter and attract high-intent investors and homebuyers:
- Lifestyle-First Storytelling: We shifted the focus from just “bricks and mortar” to the living experience, using motion design and immersive layouts to build an emotional connection.
- Strategic Segmentation: We developed distinct creative sets for different buyer personas — from luxury seekers to first-time investors — ensuring the messaging hit the specific pain points of each group.
- Frictionless Conversion Design: We optimized every visual asset to lead naturally toward a high-value action, such as downloading a floor plan or scheduling a site visit.
- Rapid Iteration & Testing: Using a data-led approach, we identified which visual hooks (e.g., interior details vs. neighborhood amenities) generated the most qualified interest.
The Results
The implementation of the new creative strategy delivered a dramatic shift in performance metrics during the launch phase:
- +150% Increase in Qualified Leads: Within the first month, we saw a massive surge in leads that met the developer’s strict qualification criteria.
- Enhanced Lead Quality: The new creative framework attracted users with higher intent, significantly shortening the initial sales touchpoint cycle..
- Optimized Ad Spend: By increasing the CTR (Click-Through Rate) of high-intent audiences, we achieved a more efficient allocation of the marketing budget.
- The Impact: Within the first month of implementing the new creative strategy, we achieved a 150% increase in qualified leads while maintaining cost-efficiency.”
Karina Stepanova
Board Member
“Working with RocketScience is very clear and straightforward. At every stage of the process, we knew exactly what was required from our side and what RS needed this information for. The discovery session was very insightful and helped us crystalise some of the unique benefits of our apartments and translate those into clean ad copy. All the creatives were delivered on time and had no policy issues/disapprovals. This was a big load off our shoulders, and we really liked the convenience of working with our dedicated account manager across all things digital.”
