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Measurement
& Analytics

Understand your customer behaviour and build stronger customer connections with data

To achieve extraordinary results with your marketing investments and grow your company’s sales you definitely must leverage your marketing data.

ma-second

01

Collect and clean your data from available sources

Measurement stage

02

Interpret data to find
insights

Analysis stage

03

Proactively use the data externally for driving better marketing results

ACTIVATION stage

Basic solutions for different industries:

Services

Every stage of data utilisation requires its own approach and expertise. Depending on your needs we will join your team on the planning phase as a strategic consultant or as a full-service technical partner that will implement a project from a to z.

Strategic consulting:
Implementation service:
Measurement

1. Measurement audit
(for multiple data sources)

2. Optimal technology stack selection

1. Full-stack data
collection for
Web and App assets

2. ETL pipelines setup

Analysis

Analytical methodology
planning for marketing
optimization or product improvements

1. Full-stack BI-reporting

2. Advanced performance and brandformance marketing analysis

3. User behavior analysis and product (Web, App) experiments

Analitics

Data usage
strategy creation

1. Website personalization
and dynamic creatives setup

2. Audience building

3. Learning datasets preparation
for ML teams

Our Data Management Stack

Businesses use different technologies for developing a website/application and data management. We help you choose the optimal tech stack that will provide you with maximum functionality and compatibility with current technologies.

Measurement

Collect data with
stacks stacks stacks stacks
Clean and transforming with
stacks stacks stacks
Store and work with data through
stacks stacks stacks

Analysis

Self-service instruments for daily marketing and product analytics
Web analytics
stacks

(incl. GA4 and GA360)

Mobile (App) analytics
stacks stacks stacks
Product analytics
stacks stacks
Data clean rooms
stacks stacks
BI tools
stacks stacks stacks
A/B testing tools
stacks stacks stacks

Analitics

Customer Data Platforms
stacks stacks stacks stacks
Creatives personalization tools
stacks stacks
Website personalization instruments
stacks stacks

Service offer

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Dedicated account manager

offer-circ

Experienced team for each project

offer-circ

Audit & advisory

offer-circ

Data collection & visualisation

offer-circ

Deep analysis capabilities

offer-circ

Data activation strategies

offer-circ

Flexible Data management stack

offer-circ

Web & App

offer-circ

Marketing & product analytics

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