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Pumpa.in—part of Vesama Group—is an Ed-Tech startup focusing on the Indian market with a mission to become Number 1 school learning app in India by 2025.
Goals
In order to establish the most efficient marketing channel, Pumpa.in needed to conduct a series of well thought out experiments and evaluate the performance of each channel/approach.
Working
process
In the very beginning of our collaboration we arranged a deep-dive session into Pumpa.in’s internal lead scoring system in order to understand their business logic better and adjust our KPIs accordingly. After we understood how the leads were scored and treated, we imported Lead Quality scores into Google ads and proceeded with testing various account configurations for optimal performance.
Results
- +20% improvement in Marketing Qualified Leads (MQL)
- 5 Successful performance tests across multiple advertising products
- Clear understanding of achievable results per channel
- Improved media mix for Pumpa.in
What Else?
We helped Pumpa.in with crafting more effective advertising text and consulted the team on YouTube creative essentials in order to maximise their Awareness efforts. Working closely with Pumpa’s design team, we managed to adapt their existing creative to YouTube and launch YouTube campaigns with minimal effort from client’s side.
Alexander Yeriomin
Chief Product Officer
“I am very pleased with the way our collaboration turned out. RocketScience team made an effort to understand our business needs and specifics of our lead scoring, which helped us with understanding channel performance in the long term and boost our Google Ads performance”.
