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Share Noda is a payments solution provider enabling instant account-to-account transactions. The company helps businesses simplify payment flows, reduce fees, and deliver seamless checkout experiences for their customers.
The Challenge
Before partnering with RocketScience, Noda encountered several challenges that limited their digital growth:
- Limited reach: Conversions were coming from a narrow set of search keywords.
- Low lead quality: Existing campaigns were attracting irrelevant traffic, resulting in poor-quality leads.
- High cost per lead (CPL): Inefficient budget allocation led to unnecessarily high acquisition costs.
To address these issues, Noda required a data-driven and structured Google Ads strategy—one that would broaden keyword coverage, attract more qualified leads, and significantly improve ad spend efficiency.
Working Process
Together with Noda, RocketScience designed and executed a structured, data-driven strategy:
- Expanded keyword semantics: Introduced a broader range of high-intent and long-tail keywords tailored to specific industries. This helped Noda tap into new audience segments and attract potential customers beyond its core product areas.
- Conversion and lead quality tracking setup: Collaborated closely with Noda’s development team to integrate Google Ads data with Lead Quality Scores from the company’s Salesforce CRM—enabling smarter, performance-based budget allocation over time.
- Ongoing A/B testing: Continuously optimized ad headlines, descriptions, and landing pages to identify combinations that drive stronger engagement and conversion rates.
- Smart bidding strategies: Tested and refined multiple bidding models (Manual CPC, Max Conversions, Target CPA) to determine the most effective approach for achieving Noda’s business goals.
The Results
After just three months of systematic optimization, Noda saw a major uplift in paid acquisition performance:
- +86% year-over-year growth in total leads
- +160% year-over-year growth in qualified leads
A few final
words
By expanding semantics and restructuring Google Ads campaigns, RocketScience enabled Noda to achieve higher lead volumes and improved cost efficiency. Encouraged by these results, Noda decided to double its Google Ads budget within six months and further scale its digital presence across key product categories.
Pavels Magarils
Head of Marketing
“I am very pleased with both the way RocketScience team works and with the results they deliver. Their approach is very detail-oriented and scrupulous, resulting in a very neat campaign structure and AB test logics. Seeing our Google Ads deliver better results, it was a no-brainer for us to devote more marketing budgets to this channel, and team RS handled these budgets very efficiently. I am very happy with our collaboration and would not hesitate to recommend RocketScience as a reliable Digital Marketing partner.”
